| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | 155.0KB PDF | Date added | 01 May 2007 |
| Topics | Communications Software | ||
| Downloads | 8 | ||
Despite a dizzying rush of fresh technological innovation, old-fashioned customer development strategies remain key determinants of success in the newest round of competition between communication services providers. The over-hyped "Age of Convergence" has already morphed into an "Age of Bundling." Providers with newly enhanced networks and robust infrastructures vie for the loyalties of fickle customers by relying on retention marketing techniques developed by banks in the 1990s. Bundling strategies were successfully deployed by banks and other retail financial services organizations to reduce churn, encourage loyalty and grow the overall value of the customer base. The results of these strategies were easy to measure and irrefutably effective.
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