| Publisher | |||
|---|---|---|---|
| Format | Date added | 12 Apr 2007 | |
| Topics | Web Content Management, Web Development and Design, Data Mining - Analysis | ||
| Downloads | 3 | ||
Twiddy is located at Duck and Corolla, North Carolina with 85 employees and is into Vacation rentals and real estate sales. It needed to target vacationers researching the area, to tailor their marketing to its inventory and to achieve an optimal cost per conversion. Google deployed Google AdWords that helped in Focused on online marketing efforts, used Google Analytics to design a new website and track keyword conversions, modified their ads depending on rental availability and designed a new website based on information provided by Google Analytics.
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