| Publisher | ZDNet | ||
|---|---|---|---|
| Format | 269.0KB PDF | Date added | 06 Jun 2009 |
| Topics | Call Center - Contact, CRM Software, Mobile - Wireless Communications | ||
| Downloads | 20 | ||
Zappos spends about $300,000 a year on utilizing the various tools of digital communications such blogs, microblogs and streaming video as customer interaction channels. That's a good (though not easy to quantify) investment---considering the online retailer garners $1 billion in annual revenue. But when it comes to customer service the phone still beats the tweet in communicating with customers.
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