| Publisher | SPSS | ||
|---|---|---|---|
| Format | Date added | 03 Jun 2009 | |
| Topics | Business Management, Site Marketing, Sales - Marketing, ROI - TCO, Spam - E-mail Fraud - Phishing | ||
| Downloads | 1 | ||
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing efforts to improve the return on their investment.
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