| Publisher | SAS Institute | ||
|---|---|---|---|
| Format | Webcast | Date added | 22 Oct 2008 |
| Topics | Sales - Marketing, ROI - TCO | ||
| Downloads | 3 | ||
The Lenskold Group/Kneebone 2008 Marketing ROI & Measurements Study revealed underlying practices that distinguished the elite segment of marketers delivering highly effective and efficient marketing from the rest of the pack. The presenter of this webcast will present the research results, which include some surprising findings in terms of data access and measurements. Based on these findings, the presenter has outlined 7 critical steps that every company can take to improve their effectiveness, efficiency, and ROI performance. The presenter will discuss key challenges of marketing measurements, how to establish initial success and momentum, and how to overcome cultural barriers.
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