| Publisher | Accela Communications | ||
|---|---|---|---|
| Format | 149.2KB PDF | Date added | 24 Jun 2008 |
| Topics | Knowledge and Data Management, Data Acquisition - ETL, Sales - Marketing | ||
| Downloads | 7 | ||
Good web response management techniques are essential for building relationships with new visitors to one's web site, especially if they want to optimize their site as a sales channel. According to a study by the Direct Marketing Association, the share of Internet sales will increase to 43% of all catalog, retail and e-commerce sales by 2007 and 46% by 2009. Coupled with growing investments in search engine marketing, the importance of capturing data from new visitors to their web site at the moment they arrive is an opportunity not to be missed. In this paper for return customers or visitors, Web forms that are not smart enough to recognize them can be annoying, leaving a bad impression of their company.
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