| Publisher | Praetorian Group | ||
|---|---|---|---|
| Format | Date added | 10 Mar 2008 | |
| Topics | Site Marketing, Collaboration Tools | ||
| Downloads | 0 | ||
TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided by print and tradeshow advertising. TASER knew that successfully introducing a new less-lethal weapon to Law Enforcement would require building a compelling business case for the adoption of the TASER and quickly educating the market. PoliceOne developed a comprehensive marketing program for TASER using the TASER and Less Lethal product categories as a foundation. The program married targeted promotion in the PoliceOne product categories and editorial sections with broad-based exposure through banner ads, and e-newsletter insertions.
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