| Publisher | Praetorian Group | ||
|---|---|---|---|
| Format | Date added | 21 Mar 2008 | |
| Topics | Site Marketing, Collaborative Web | ||
| Downloads | 1 | ||
Author and retired law enforcement officer, Dan Marcou was turned down by every publisher he approached when he submitted his first novel "The Calling: The Making of a Veteran Cop", a realistic fictional portrayal about the first five years of a young police officers career. Rather than wait for a publishing deal and not willing to take no for an answer, he decided to publish the novel on his own. In the fall of 2007, Lt. Marcou's book was reviewed by PoliceOne Columnist and law enforcement expert, Charles Remsberg. Mr. Remsberg discovered that two academies in Wisconsin were the first in the nation requiring all recruits to read "The Calling: The Making of a Veteran Cop".
Related white papers
Going Global With Geolocation.
This white paper, sponsored by Quova, Inc., a leading provider of IP geolocation data and services, illustrates how companies are using geolocation to greatly improve the user experience across languages...
How IP geolocation can improve your website experience and marketing activity
With geolocation technology, you can know a web user's real world whereabouts. This report examines the benefits from the fictional retailer's point of view. Things-4-You- a thriving online business, which...
Applying Predictive Analytics to Physician Detailing
Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing efforts to...
Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction
Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying online support communities. Indeed, a...
Understanding Influence, and Making It Work For You: A CNET Networks Study
Word of mouth has become a very important tool for marketers, as traditional marketing methods simply don't reach their target audiences with the same effectiveness as they did just a...
Going Global with Geolocation
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical...
PoliceOne Marketing Program Drives Rapid Adoption of the TASER
TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided...



