| Publisher | FreshAddress | ||
|---|---|---|---|
| Format | 186.8KB PDF | Date added | 10 Jun 2008 |
| Topics | Email, Database Management | ||
| Downloads | 4 | ||
With substantial amounts of money being spent on email marketing, internet retailers risk losing millions of dollars by populating their email databases with bad data. FreshAddress, Inc., a leading email database services provider, conducted a study of fifty top e-tailers' ability to catch email registration errors. This paper is the second in a series of examinations of the email validation practices of leading internet retailers. The objective of the paper was to determine which of these highly-trafficked, well-known brands with substantial revenues tied directly to email marketing campaigns were employing effective practices when collecting customer email addresses on their websites.
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