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Leading Direct Sales Company Uses Mobile Platform to Strengthen Sales Model

PublisherMicrosoft
Format WORDDate added01 Apr 2007
Topics Sales - Marketing, PDA, Mobile - Wireless Communications
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Amway is one of the world's largest multi-level marketing companies, with three million Independent Business Owners (IBOs) worldwide selling its products direct to customers. Recognizing that its IBOs needed to conduct most of their business away from offices or homes, Amway Taiwan wanted to make its online services available to IBOs via PDA phones and mobile devices. The company partnered with G Mobile to develop a PDA platform it could deploy using Windows Mobile Version 5.0. This mobile application platform addresses the mobile business needs of IBOs, providing greater business system efficiencies, improved access to information, increased productivity, a reduction in errors, with minimal training required for IBOs to use the new platform.

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