| Publisher | Quocirca | ||
|---|---|---|---|
| Format | 107.6KB PDF | Date added | 20 Jul 2007 |
| Topics | Data Mining - Analysis, Sales - Marketing | ||
| Downloads | 1 | ||
It is always interesting to come across software vendors addressing performance management, not from the holistic "Corporate Performance Management" (CPM) view point of budgeting, planning and reporting but from operations - the coal face - where the business is done. One such operational area is Sales Performance - planning, managing & controlling the sales activities so that the business achieves its revenue and profit margin targets - or has timely information if there are going to be shortfalls. This requires more than Sales Force Automation (SFA) or Customer Relationship Management (CRM) applications which address the recording of sales activities, customer details and contracts. To steer the sales activities such that they support the business goals is a much more complex issue.
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