| Publisher | Lyris Technologies | ||
|---|---|---|---|
| Format | Date added | 19 Dec 2005 | |
| Topics | Spam - E-mail Fraud - Phishing, Security Management, Email | ||
| Downloads | 10 | ||
The National Education Association (NEA) had long embraced email as a cost-effective way to reduce printing costs and stay in touch with its membership, and was publishing a number of newsletters to members and non-members alike such as NEA Member News, a traditional bulletin that highlights news, information and practical resources, as well as NEA Focus, covering topical issues and legislative developments in the educational arena at large. Lyris ListManager made it easy for the NEA to see how the new advertising program was doing. Comprehensive reporting capabilities offered a clear view of how certain ads and pieces of content performed, and sophisticated performance metrics proved an additional incentive to potential sponsors.
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