| Publisher | OmniUpdate | ||
|---|---|---|---|
| Format | 18.1KB PDF | Date added | 12 Mar 2007 |
| Topics | Web Content Management, Search Strategies | ||
| Downloads | 10 | ||
One of the most effective marketing tactics in today's online world is Search Engine Optimization (SEO). This process allows one's website to be placed at the top of search engines like Google and Yahoo! when a search is conducted for a particular phrase. SEO is so effective for two major reasons. First, 213 million searches are conducted a day, according to SearchEngineWatch.com. That's double the number of people who watch the Super Bowl, and successfully optimizing a website costs significantly less than a thirty-second ad during that football game. Second, when one of these 213 million people performs a search for a particular product, he or she becomes a much targeted customer.
Did you find this white paper useful?
6 out of 13 users found this white paper useful
Related white papers
GUIDEBOOK: ORACLE'S SIEBEL CRM ON DEMAND
Oracle's Siebel CRM On Demand has leveraged its history and experience in CRM to provide customers with deeper functionality to drive competitive advantage. Nucleus found Siebel CRM On Demand customers...
Oracle Blends Managed Services With OnDemand Pricing
Growing businesses are increasingly realising that Managed Services offer a scalable, flexible route forward. This whitepaper explores Oracle Managed Services offerings for PeopleSoft and Siebel, and sees how they can...
The business value of Web 2.0 technology.
Benefits of enterprise mobility span the business-to-employee (B2E), business-to-business (B2B) and business-to-consumer (B2C) spectrums. Enterprise mobil-ity can improve an organization's productivity, optimizelogistics operations, enhance customer relationships and streamline supply chain...
Deluxe Service on a Lean Budget: Lower Costs While Raising the Bar on Your Institution's Performance
Recent issues of Campus Technology, University Business, and the Educause Review sport prominent articles about doing more with less. The Educause association's current issues committee put "Funding IT" in first...
Hospital Revenue Cycle Management: Coordinating Data for Clean Claims and Better Service
Together, Enterprise Content Management (ECM) and Business Process Management (BPM) remove the burden of tracking and organizing, inform workers when tasks require special attention, and let employees focus their skills...
The Best of Both Worlds: How to Effectively Leverage Social Media
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including...
Enterprise Web 2.0 application support from IBM
IBM® WebSphere® Portal for IBM System z® software provides an efficient way for mainframe users to extend the value of their System z platform to the Web. See how this...
