| Publisher | J. Ottman Consulting | ||
|---|---|---|---|
| Format | HTML | Date added | 01 Oct 2002 |
| Topics | Green IT | ||
| Downloads | 7 | ||
The first rule of green marketing is the first rule of marketing: focus on customer benefits i.e., the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative. Consider green as an ideal goal achieved though continuous improvement. Ask: in what ways can customers reduce environmental impacts during use? What is the next radical evolution of our product? In what ways might we offer a service rather than or in addition to a product? In that ways might we restore the eco-systems that sustain us?
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