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Voluntary Benefits Company Boosts Sales Efficiency With Flexible Enrollment Application

PublisherMicrosoft
Format WORDDate added01 Aug 2008
Topics Application Servers, Database Management
Downloads5

Colonial Life needed a flexible, easy-to-use application to provide a rich, engaging experience for its agents, brokers, and potential policyholders. Previously, the company was supporting two distinct software applications to facilitate its insurance enrollment process - one for offline operation and another for online usage. Not only were application maintenance and data management efforts splintered, but also the enrollment procedures and user experience for the company's agents and policyholders were inconsistent. To standardize and streamline the enrollment process, Colonial Life used several Windows-based development tools to create a single application that agents can use to serve customers, with or without an active Internet connection. The new application, which feeds into a central data repository, is expected to improve enrollment efficiency and enhance data management efforts.

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