| Publisher | Helsinki University of Technology | ||
|---|---|---|---|
| Format | 165.1KB PDF | Date added | 30 Apr 2006 |
| Topics | IM, Mobile - Wireless Communications | ||
| Downloads | 1 | ||
Instant messaging has become a huge success in the fixed Internet. Simultaneously, other forms of messaging are also popular in the mobile world. This suggests that mobile instant messaging may well be a latent customer need. This paper studies the current state of instant and mobile instant messaging market, and analyzes the possible strategies for a mobile phone operator to employ in it. The balance between cooperation and competition with the other players (other operators, fixed Internet IM services and manufacturers) is very delicate in this market.
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