| Publisher | Experian | ||
|---|---|---|---|
| Format | 265.7KB PDF | Date added | 01 Sep 2006 |
| Topics | Knowledge and Data Management | ||
| Downloads | 23 | ||
Each year, QAS undertakes a major research survey to gain a better insight into an aspect of data management and direct marketing. This year, the research white paper investigates the hidden costs of poor data management. Specifically, at the amount of B2B direct mail that does not reach its intended recipient, or that is of no interest to the recipient. The research also considered the challenges facing database professionals in maintaining an accurate and up-to-date B2B customer or prospect database. The findings from this part of the research will be covered in the next white paper.
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