| Publisher | Quova | ||
|---|---|---|---|
| Format | Date added | 10 Oct 2008 | |
| Topics | IP Technologies, Site Marketing | ||
| Downloads | 76 | ||
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:
- Explains how geolocation uses a Web visitor's IP address to identify their physical location
- Demonstrates how you can tailor your Web content to your visitors' specific needs ? use their language; tailor your messages; serve local advertising; quote local prices
- Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales
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