| Publisher | Blue Martini Software | ||
|---|---|---|---|
| Format | 215.2KB PDF | Date added | 01 May 2002 |
| Topics | Knowledge and Data Management, Data Mining - Analysis | ||
| Downloads | 210 | ||
The paper shows that the e-commerce domain can provide all the right ingredients for successful data mining and claim that it is a killer domain for data mining. The paper describes an integrated architecture, based on the experience at Blue Martini Software, for supporting this integration. The architecture can dramatically reduce the pre-processing, cleaning, and data understanding effort often documented to take 80% of the time in knowledge discovery projects. The paper emphasizes the need for data collection at the application server layer (not the web server) in order to support logging of data and metadata that is essential to the discovery process. The paper describes the data transformation bridges required from the transaction processing systems and customer event streams (e.g., clickstreams) to the data warehouse.
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