Aeroplan is Canada's premier loyalty marketing company. The company wanted to attract a broader range of consumers, offer more ways to earn miles, and expand its business partnerships to provide a greater variety of rewards. Aeroplan needed a technology infrastructure with the flexibility, scalability and robust commerce capability to support countless consumer preferences, a diverse range of products and services, and a transaction volume that is orders of magnitude larger than when Aeroplan was solely a frequent flyer program. Aeroplan considered a number of options and ultimately selected BEA WebLogic Integration as the backbone for a revamped infrastructure and BEA AquaLogic Commerce Services for storefront and back-office operations.
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