In 2007, Jordan's largest mobile telecommunications company, Fastlink, became Zain Jordan when its parent company adopted the name Zain Group. A corporate rebranding initiative mandated that the company update its Web presence, which Zain Jordan saw as a good time to extend the site's capabilities to simplify content management and provide more opportunities for customer interaction. The company turned to Blue Energy for Advanced Technologies, a Microsoft Gold Certified Partner, which deployed Microsoft Office SharePoint Server 2007 for its useful templates, customization features, and easy integration with other technologies. Now the site not only has a new look, but also fresher content, because content owners update it themselves, without help from IT.
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