The Linc Group is an international company that provides infrastructure and technical services to commercial and industrial facility clients. As a service business, building a book of clients through prospecting, as well as retaining current customers, are key to the company's long-term success. To optimize the success of company and franchisee offices, the firm implemented Microsoft Dynamics CRM version 1.2 and most recently version 3.0. When the latest version became available, managers gave it a hard look. Factors that convinced them to upgrade included enhanced workflow features, and the new multi-tenancy, multi-language, and multi-currency capabilities.
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