Spy Optic, a manufacturer of sunglasses and goggles, scrambled to keep up with the rapid growth in the action-sports market and stay one step ahead of competitors. The marketing department needed better sales and inventory data to help salespeople push the hottest-selling items and keep them in stock. To gain control, Spy Optic deployed Microsoft software that provides up-to-the-minute sales and inventory data for making smart marketing, sales, and development decisions. Spy Optic can help dealers stock the most popular items, which has helped boost sales by 29 percent. Also, operational costs are lower, thanks to automated efficiencies.
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