LG Electronics Nordic AB, part of the LG Electronics Group, wanted to improve follow-up of costs for marketing campaigns, special offerings and other marketing activities and simplify report generation for analysis of marketing costs. The challenge was to integrate calculations into a Web-based system to allow the company to monitor its marketing activities accurately and efficiently and create an archive for current and historical information. LG Electronics Nordic AB worked with Explit AB to implement Oracle Database as a scalable platform for the company's cost control system in its marketing department and integrated different kinds of information with new Web applications on a single server via Oracle Application Express, a feature of Oracle Database.
Did you find this white paper useful?
Related white papers
A Winning Interaction Centres Solution From Nortel Networks and BT
When it comes to telephone betting, William Hill is streets ahead of the field. William Hill needed to run a call centre to cope with the tremendous peaks and troughs...
Case Study: Behnens Container Services
Behnen's Container Services is one of the largest independent providers of construction roll-off containers in the greater St. Louis area. They needed a technology partner to help them install Windows...
Kolln Powers Its SAP Infrastructure on Dell Technology to Reduce Costs and Increase Availability
The Kolln cereal company is a family run, medium-sized business competing successfully against large global food corporations. To maintain its market-leading position, Kolln requires a scalable IT infrastructure to support...
Active Voice Teams With Dell's OEM Industry Solutions Group to Deliver Highly Available, Scalable Unified Communications Systems
As a leading provider of unified messaging and voice messaging technology, Active Voice delivers a broad range of products designed to address the communication needs of enterprises of almost any...
Investment in Change Yields High Payoff
With more than 100 years of experience, Security Benefit has long provided a broad variety of financial services to investors. In 2000, Security Benefit initiated a new IT strategy to...
Nine Systems Achieves a State of Network Nirvana Thanks to an IT Infrastructure Powered by Dell Servers
Nine Systems was presented with an ugly reality - the end-of-life for its servers. With the ambitious agenda of replacing a large number of its servers, Nine Systems set about...
A Complete Portfolio of Dell Servers, Storage, Personal Computers, and Services Sends GSD&M on Its Excellent Ad Venture
Austin, Texas, is a long way from Madison Avenue, but that has not stopped GSD&M from rising to the top of the ad game. For more than a decade GSD&M...
