Small companies often have the luxury of recognizing their customers by sight, and knowing their purchase preferences and service needs. Savvy business owners are able to meet these expectations - and reap the benefits of strong customer loyalty and lifelong customer value. IBM's Customer Equity and Lifetime Management (CELM) is a powerful analytical customer retention management solution developed by an IBM ODIS team. Using advanced stochastic optimization algorithms, a combination of Markov Decision Process, Reinforcement Learning and Portfolio Theory, CELM captures and analyzes customer dynamics to model and optimize long-term customer relationships in a way that can help maximize the value/risk ratio of the overall customer portfolio.
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