| Publisher | Microsoft | ||
|---|---|---|---|
| Format | HTML | Date added | 16 Apr 2007 |
| Topics | Database Management, Business Intelligence - Data Warehousing | ||
| Downloads | 0 | ||
The National Aquarium in Baltimore had 16,000 animals, 2.2 million gallons of water - and too much data. At least, too much of it was locked away in isolated databases, where it was inaccessible and unable to be used for timely decision making. Now, by using Microsoft Business Intelligence, all-important attendance data is available in near real time rather than after a week's delay, so it can be used to make marketing decisions that enhance attendance. A range of key performance indicators is immediately accessible to staff through business scorecards, with drill-down reports just a click away. Staff members regain up to 30 percent of their time by not having to create reports manually.
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