| Publisher | Microsoft Tips | ||
|---|---|---|---|
| Format | WORD | Date added | 01 Apr 2008 |
| Topics | Cellular Equipment, Business Intelligence - Data Warehousing, Mobile - Wireless Communications | ||
| Downloads | 24 | ||
Sharp Electronics needed the most accurate, most detailed intelligence possible about how its products were faring in retail stores nationwide, and it needed to get that intelligence quickly. But the paper-and-pen - based surveys that its field marketing managers took during store visits were time-consuming to collect, error-prone, and not very thorough. To meet its needs, the company turned to Windows Mobile powered devices and the FAST (Field Adapted Survey Toolkit) solution from Microsoft Certified Partner GeoAge. Sharp now updates its surveys 400 percent faster, gains 400 percent more information, and cuts survey time by 67 percent, so that field managers can spend more time building rapport with store personnel and selling product.
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