| Publisher | Oracle | ||
|---|---|---|---|
| Format | Date added | 01 Apr 2008 | |
| Topics | Customer Support Services, ERP | ||
| Downloads | 8 | ||
Radiotelevisione Italiana (RAI) holds an exclusive license for public radio and television broadcasting in Italy, with television, radio, satellite, and digital cable channels. Radiotelevisione Italiana (RAI) wanted to enable integrated multi-channel customer care service via telephone, Web, and e-mail and improve customer management processes and increase customer satisfaction. The challenge was to create a single reference and point of access to information on programming and television licenses and gain greater insight into customers demands, problems, and behaviors. RAI improved quality of and access to critical customer data, enabling faster and more effective service and centralized information on programming, scheduling, and subscriptions, and made it available in real time to give a faster response to customer's requests and provide customers with personalized offers.
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