| Publisher | Praetorian Group | ||
|---|---|---|---|
| Format | Date added | 24 Jul 2007 | |
| Topics | Web Development and Design, Business Strategies, Sales - Marketing | ||
| Downloads | 7 | ||
Masimo Corporation, the innovator of motion and low perfusion tolerant pulse oximetry, was confronted by the significant challenge of introducing a complex product to a market that is fragmented, cost conscious and resistant to new technologies. Masimo quickly recognized that their challenge extended beyond introducing a new, costly technology, and included educating the market to not only the threat of CO, but also to the importance of rehabilitation from a number of fireground threats. FireRescue1 created FireRehab.com aimed at educating firefighters on the importance of rehabilitation. FireRehab.com is designed to offer an industry-leading collection of news, original columns, tips and training information related to all aspects of rehabilitation from heat exhaustion and dehydration to carbon monoxide and cyanide poisoning.
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