The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the ingredients required for formalizing and automating the online viral marketing process, and particularly, in corporate web sites, and not necessarily, in public destination web sites like portals, classifieds, auctions, job boards, etc.
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