The carbon atom. It's too small to be visible to the naked eye, but it's causing a shift in global business that's hard to ignore. That shift probably is visible in one's business. Perhaps one's company's leaders are committed to doing their part to leave a clean, cool planet for future generations. Maybe a competitor has begun an aggressive "Greenwashing" campaign and one believes the company's environmental efforts deserve consideration, too. Government directives in Europe and Asia likely affect the operations there. Or it might be the employees who are asking the company to evolve with their image of themselves as environmentally responsible individuals. Attention to the environmental impact is something one can count on, eventually, whether one's green initiative is altruistic, marketing-driven, or nonexistent.
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