NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs. a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. That's why it decided to collaborate with Microsoft Digital Advertising Solutions and research firm Dynamic Logic to test a hard-hitting, one-day "Roadblock" of Windows Live Hotmail.
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