Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games. The consumer-geared potential for that progressive technology goes far beyond gaming - it opens doors for people who use the Internet every day to search and map. Companies like Nissan are betting that while eye-catching graphics are generally a great way to get consumers' attention, they can go beyond the flash to provide a service. That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan saw a superb opportunity to dynamically engage its audience. By placing large, colorful 3-D billboards over the cityscapes, they would have a compelling vehicle to encourage users to click through to their website.
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