Today's digital-age consumers demand much more than faster network access and service reliability. The empowered subscriber requires ubiquitous access, personalization, and rich connected experiences that they can control and share. Subscribers connect to an array of services through a wide spectrum of both wired and wireless access mediums. This paper describes how the Cisco Service Exchange Framework aligns with the evolution of IMS (IP Multimedia) System-based services and standards to enable multimedia service support. Efforts within specific standards bodies to create open, standards-based architectures and technologies for data, voice, and video services in mobile, wireline, and cable networks are also discussed.
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