Today's sales organization need software solutions that allow them to understand their customers and prospects, streamline the sales process, and report effectively on sales activities. Microsoft Corp., the world's largest software company, recently began rolling out Microsoft Dynamics CRM, a flexible and easy-to-use Customer Relationship Management (CRM) system to many of its sales and service business units across the world. The company's Developer and Platform Evangelism and Midmarket Telesales teams, two business units that had struggled using disparate systems to manage sales activities, were among the first to deploy the new solution. By implementing Microsoft Dynamics CRM, the teams benefit from instant access to customer and prospect information, additional spent on the sales process, better visibility into sales activities, and improved management reporting.
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