Typically, Web applications designed for displaying and modifying data are not user-customizable. Application developers build Web pages to display data based on business requirements, and users who want the data displayed differently either export it and load it into a spreadsheet program or ask the developers to modify the report layout (which usually requires all other users to agree to the change). Oracle Application Express Version 3.1 breaks this mold with interactive reports functionality. End users can modify their own data layouts directly in the Web application to display secure, up-to-date data. Each user can rearrange a report's data and save multiple layouts for later reference, without impacting other users.
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