| Publisher | Engago Technologies | ||
|---|---|---|---|
| Format | 167.5KB PDF | Date added | 30 Nov 2007 |
| Topics | Business Management, Site Marketing, Sales - Marketing | ||
| Downloads | 91 | ||
As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays unknown for the Sales and Marketing teams. They have no clue and no starting point, thus missing out many lead opportunities. A method is required to leverage all of the efforts in Marketing, SEO, PR's and articles published, who attire (pull) the visitors to the website. This is done by identifying the visitors, then converting them into Leads.
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