Phyllis Heppenstall and daughter Kris founded Peekay, Inc. in 1980 as a direct-marketing company. They saw a market for adult products tastefully presented and sold. In six months, revenues had reached U.S.$500,000. Fiscal year 2007 ended with 31 stores and 20,000 daily transactions. As new marketing channels developed, a legacy Apropos point-of-sale and inventory management system proved difficult to modify. When Peekay's initial three-store network of Microsoft Dynamics Retail Management System, installed by New West Technologies, demonstrated its worth in speed, ease, and flexibility, the comprehensive retail application was expanded chain-wide. Next, management chose Microsoft Dynamics GP to create an enterprisewide solution. Peekay and Microsoft Gold Certified Partner Tectura rethought and streamlined processes, clearing barriers so expansion can encompass several new stores a year.
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