Robert Mondavi needed a faster, more cost-effective way to get sales and marketing information to thousands of trade partners. The company decided to build a new extranet but wanted a clean break from its old content management system, which required IT involvement for all site changes. This swamped IT staff with routine change orders and frustrated content owners. With assistance from Allin Consulting, Robert Mondavi chose Microsoft Windows Server System integrated server software featuring Microsoft Content Management Server 2002 as its new portal technology. The company was attracted to the system's simple programming environment and sophisticated capabilities. The new site lightens the support burden on the sales force and provides trade customers with 24-hour access to product information.
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