Headquartered in Oklahoma, Blue Stuff, Inc. sells and distributes emu oil-based pain relieving creams, health and beauty ointments, and health supplements to over 1.5 million customers. Since implementing Microsoft Business Solutions - Great Plains (now part of Microsoft Dynamics), Blue Stuff has improved their integration of business systems with tighter cost and inventory controls as a result. Improved reporting now enables them to pull profit and loss statements for each product from one database, thus saving the company hours of redundant data entry each month. The company is now able to break information down into vertical markets. This helps them to quickly identify what products to target for marketing and which items provide their best return on investment.
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