The Microsoft U.S. Dynamics Enterprise Sales Team manages more than 5,000 customers and opportunities. The team uses a sophisticated solution-selling methodology that feeds forecasting and reporting systems across multiple product lines, regions, and industries. Frustrated by the complicated user interface of their incumbent sales force automation tool and lack of integration with enterprise-standard tools, such as the 2007 Microsoft Office system, the team deployed Microsoft Dynamics CRM (Customer Relationship Management) and integrated it with the existing sales force automation tool. The architecture of Microsoft Dynamics CRM enabled the U.S. Dynamics Enterprise Sales Team to deploy a solution within nine weeks that effectively tracks, analyzes, and reports on sales opportunities from within Microsoft Office Outlook 2007 messaging and collaboration client.
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