Sales employees at Lebanese insurance company AROPE were struggling to cope with an expanding customer base, which had recently hit 40,000 people. It needed a management solution that connected customers to its insurance policies. Existing paper-based systems meant that tracing customer histories was often a slow process, and risked multiple employees contacting the same customer. To solve these issues, the company worked with Microsoft Gold Certified Partner Netways and implemented Microsoft Dynamics CRM to integrate with the company's core policy management system. Now the sales team is better equipped to check customer activity, view policy information, and produce detailed reports from single data entry. Users are already saving at least two hours each week from reduced administration.
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