Mobility, multimedia and the explosion of communities are three major trends in communications today. With the adoption of 3G phones, capturing and sharing video will be an increasingly important part of the personal and business communications in the future. There are dozens of services which permit people to communicate on 3G networks in richer and more exciting ways than using 2G technologies. But the majority of new video services have yet to be built and tested with subscribers. In the short term, investment, innovation and experimentation are required on the part of many industry players. This paper analyzes the trends and requirements, and discusses how 3G operators and their partners can unlock the potential of new video services based on the most advanced technologies.
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