| Publisher | Microsoft | ||
|---|---|---|---|
| Format | WORD | Date added | 01 Mar 2005 |
| Topics | Web Services, .NET, Application Development | ||
| Downloads | 256 | ||
Starbucks had included a store locator on its starbucks.com Web site since 1999. But the service, maintained on a separate Web site by an outside vendor, was slow and expensive to update, and it lacked flexibility. So, Starbucks migrated to the Microsoft MapPoint Web Service to take advantage of MapPoint driving directions, route maps and international coverage. In addition, Starbucks now has the flexibility to add new features including new searchable categories such as store amenities, whenever it wants, without expense and delay. Because Starbucks hosts the store locator application itself, it can easily extend it to support other corporate marketing objectives, such as an annual community service campaign, Starbucks gift card and T-Mobile HotSpot Service Internet hot spots.
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