Rapid evolution of the financial services market and a wave of innovation by both new and established providers in the past few years have fueled investors' appetite for different and exciting solutions. As a result, the number and range of product types has exploded exponentially. The challenge for providers like Old Mutual SA - the largest South African financial services company - is to interest intermediaries, brokers, and advisers in selling their products rather than those of competitors. To help face this challenge, Old Mutual chose an SAP application specifically designed for its industry. The SAP application promised to help Old Mutual provide tangible proof to its intermediaries that it cares about what matters to them.
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