To gain an edge in a crowded insurance market, PMA aimed to deliver timely information to customers with the same efficiency as its larger competitors. But before it could execute this strategy, PMA needed to build the appropriate technology environment. The company initially developed a PowerBuilder application that generated custom reports, but this solution was costly to maintain and did not provide a sufficiently detailed view of PMA's customer base. After consolidating data from across the company into a Microsoft SQL Server data mart, PMA began to look for a reporting solution that could enable flexible, robust analyses and reports while requiring minimal training. PMA selected Hyperion Intelligence to standardize reporting.
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