Rudolf Wild GmbH & Co. KG (WILD) was founded in 1931 with the vision of producing alcohol-free beverages using purely natural ingredients. Rudolf Wild GmbH & Co. KG wanted to outperform market growth and profitability in the face of growing competition and leverage innovative new technologies to improve responsiveness and reduce cost. The challenge was to determine strategic next steps for enterprise resource management implementation. The company worked with Oracle Insight to develop a long-term IT roadmap clearly linking corporate strategic initiatives with the underlying enabling technology across the entire value chain. It gained an understanding of the added value that Oracle's extensive functionality would yield over the company's limited SAP implementation.
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