NOMOS watches are mechanical watches offering an extremely high degree of accuracy. The company's challenge was product innovation with shorter time to market. The company upgraded from 2D CAD to 3Ddriven development processes. It doesn't just simply happen that the watch developer simply sits down in front of the screen and immediately creates a virtual 3D model from his initial rough ideas. Ideas are only transformed into more precise 2D representations when the watch is as good as finished in the watchmaker's mind.
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