| Publisher | Microsoft | ||
|---|---|---|---|
| Format | WORD | Date added | 09 Dec 2005 |
| Topics | Application Servers, Business Management | ||
| Downloads | 1 | ||
Based in Vancouver, B.C., Mark Anthony Group (MAG) is a privately held manufacturer and distributor of premium wines and alcoholic beverages. Its brands include Mike's Hard Lemonade, which has become the number-one brand in its category. The organization works with nine distribution centers and eight co-packers throughout the product life cycle. With so many different suppliers and partners, MAG was in need of a platform that could communicate with software outside its proprietary systems. MAG selected Microsoft BizTalk Server 2004, part of Windows Server System integrated server software, as the integration platform on which to standardize its operating procedures and business transactions. As a result of the deployment, MAG will be able to lower its operational overhead, increase its organization flexibility, and realize cost savings.
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