Communications Factory is a Swiss public relations and communications company based in Zurich. Previously, Communications Factory had been constructing spreadsheets specific to each client and to the measurement metrics the client considered important. It was tedious to build and maintain the spreadsheets required on a monthly basis to track a program's success with a particular client. The company utilized the ROI-Team training package to upgrade the skills and proficiency with Microsoft Excel and now it utilizes a single model to measure most clients' cost effectiveness.
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